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تمكين صناعة الأغذية منذ 1980

Empowering the food industry since 1980

From a single ear of wheat in Jeddah to kitchens in more than thirty-five countries — the food families gather around.

Our story Our brands
SunbulahAlshifaSaryWalima
1980
Founded in Jeddah
In detailFormed in June 1980. A Saudi closed joint-stock company since 2012.
1983
First products off the line
In detailJune 1983: crispy pastry sheets and pizza. Exports followed in 1985.
35+
Countries where our brands are sold
In detailAcross the Middle East, Asia, Africa, Europe and North America.
1,000+
People in the group
In detailIn manufacturing, quality, supply chain, sales, food service and logistics.
3
Manufacturing complexes in Jeddah
In detailPastry, honey and meat — all in Jeddah's First Industrial City.
12
Product categories, hundreds of products
In detailFrom the sambousa leaf on the Ramadan table to natural honey, vegetables, meat and bakery.

Our story · since 1980

It began with two products.

A civil servant who had spent twenty-seven years in government service decided that Saudi flour deserved a Saudi food industry. So he built one.

The founder

I promised myself to be honest and transparent — to convey the truth, whatever it is.

«فقد عاهدت نفسي أن أكون صادقاً وشفافاً.. أنقل الحقيقة مهما كانت»

Ibrahim Yousef KurdiFounder · from his memoir
27years in government service — Customs, then Grain Silos and Flour Mills
3rdsitting — when the Industrial Development Fund said yes
1desalination station, built because the industrial city had no water
2018retired; the group honoured him in Jeddah

The group

One group, seven kinds of work.

One purpose across every company — to empower the food industry in Saudi Arabia and the region.

Leadership

A family company that behaves like an institution.

Governed by a Board of Directors since 2012, and managed day to day by a professional executive team.

Portrait to follow

Samer Ibrahim Kurdi

سامر بن إبراهيم بن يوسف كردي

Chairman of the Board

1998joined the business as a partner
2018Chairman, succeeding the founder
EOGlobal Chairman, 2012/13
JCCIBoard member, Jeddah Chamber, since 2023
DuroubChairman
Food securitywrites and speaks on it

“There is a complete separation between ownership and management. We have an independent chief executive who is not one of the partners, and a professional executive team.”

Ibrahim Yousef Kurdi, Founder — from his memoir

Brands & products

One symbol, many brands.

Two pairs, one quality floor: a leading and an affordable name in frozen food; a premium and a value name in honey.

Frozen food01
Sunbulah Master brand

Make Every Meal Special

1980pastry in Jeddah1988first sambousa leaf
The rangePastry, vegetables, fruit, potato, ready-made, meat, chicken, seafood, cheese, cake and bakery — and a growing non-frozen range.
Walima Affordable tier

Quality made affordable

2003foundedpopular in food service
The rangeFrozen vegetables, fruit and fries — green peas, okra, molokhia, mixed vegetables.
Natural honey02
Alshifa Premium tier

Source of Trust

1988in the group; heritage since 1983first Saudi honey brand with the SASO Quality Mark
The rangeFrom selected apiaries worldwide, packed in Jeddah — with Saudi Talh (2022) and Saudi Sidr (2023) from the Kingdom's own beekeepers.
Sary Value tier

Nature's Best Buy

1999establishedretail jars to single portions
The rangeIn glass and plastic, many sizes — with 25 g and 30 g portions for hotels, airlines and cafés.

The consumer range

106 products, eight categories

Products listed on sunbulah.com, counted 16 September 2026

Twelve categories

Our values

Seven values, as seven ears of wheat.

Written in this house, not borrowed — and carried by the seven ears of our emblem.

﴿كَمَثَلِ حَبَّةٍ أَنبَتَتْ سَبْعَ سَنَابِلَ فِي كُلِّ سُنبُلَةٍ مِّائَةُ حَبَّةٍ﴾

“…like a grain that sprouts seven ears, in every ear a hundred grains.”

The Holy Qur'an · Al-Baqarah 2:261

Quality

Quality you can date.

“Food safety is not merely a set of procedures we follow; it is an established responsibility and a working culture.”

SourceSuppliers monitored, bee health inspected.
TestSpecialised international laboratories.
MakeSASO, ISO 22000 and SFDA requirements.
InspectAt every stage before distribution.

Community

Never restful while a neighbour is hungry.

Community Building is one of our seven values — good work built into the way we do business.

June 2025 · Al-Baha

Bringing the raw material home.

A memorandum with the Al-Baha Beekeepers Cooperative Association, under the patronage of the Ministry of Environment, Water and Agriculture.

Awareness of Saudi honey's purity
Self-sufficiency in honey
Saudi honey, at home and abroad
Joint research with universities
First accredited diploma in beekeeping
Marketing Saudi honey together
Hajj · 2023
300,000+honey packs for pilgrims, in seven days
WhereArafat, Mina and the neighbourhoods of Makkah.
Ramadan · January 2022
3,000,000sambousak pieces, through three Jeddah charities
HowIncluding a food-surplus association — with our employees in the distribution.
Ramadan · April 2025
A million iftar mealssponsored on the roads before sunset
WhyTo feed drivers and reduce accidents in the minutes before iftar.
Youth · April 2022
Chefs of the futurea competition for culinary students
The resultSix teams; the winners joined Sunbulah at Gulfood in Dubai.

Footprint

Made in Jeddah. Sold in more than 35 countries.

Exporting since 1985 — today across five regions.

3manufacturing complexes
1985first export markets
Jeddah · Riyadh · Dammamsales offices
2014Dubai branch

How the reach grew

Markets named by the company, by region

Company market lists published in 2000 (12 markets) and 2018 (40 markets). The figure the group uses today: more than 35 countries.

Where the markets were

Share of markets, 2018

Our own cold chain

From −25 °C to the shelf.

Duroub Integrated Logistics · since 2020 · ISO 9001 & ISO 14001

150+refrigerated trucks
70,000+pallets of storage
2,000+stores served directly
−25°/+25°temperature range, °C

On the world stage

Trade shows on the public record

Years documented in company and organiser records

Become a distributor

Newsroom

What the press has written about us.

Great Place To Work® CertifiedMay 2022

Careers

#LifeAtSunbulah

More than a thousand people make Sunbulah.

Manufacturing Quality Supply chain Sales Food service Logistics

What we look for

القوي الأمين

Strong & Trustworthy — capable in the work, and trusted with it.

Follow our openings on LinkedIn

Contact

Let's talk food.

Business Park, Block A, Al Hamra District, Jeddah
P.O. Box 8960, Jeddah 21492, Kingdom of Saudi Arabia

+966 12 614 3938

info@sunbulahgroup.com

RiyadhOlaya Main Road+966 11 464 1075
DammamPrince Mansour Street+966 13 843 4030
ConsumersProducts, recipes and where to buy
Food service & tradeHotels, restaurants, cafés and caterers — Alyaa Food Services
International distributorsInternational sales desk · extension 550
SuppliersRegister with Group Procurement
MediaPress enquiries and the press kit